EITC and social media 2011

Facebook hype will fade

http://www.rushkoff.com

There’s no question that the torrent of social media tools that are currently available, if used wisely, can be effective in campaigns like the EITC. But too often, we blindly follow the lead of others and forget to ask the big questions behind our actions.

Douglas Rushkoff is not afraid. I’ve had the opportunity to meet and talk with him and he’s the real deal. Study his work if you are serious about promoting the EITC and engaging real people to join your campaign.

Read Douglas Rushkoff’s article on the future of Facebook.

-Craig Far